A Pharrell Williams BDS #BoycottWoolworths spoof video was on 27 June 2015 and went viral almost immediately on social media hitting the number one trend spot on Twitter.

The Pharrell Williams spoof video is based on Woolworths’ own #PharrellWithWoolies April 2015 video (in which the US artist had announced his collaboration with Woolworths). It is alleged that Woolworths has signed up Pharrell Williams in an attempt to counter the growing #BoycottWoolworths campaign. The spoof video does not represent the views and/or
opinions of Woolworths, or Pharrell Williams, and should not be attributed to them.

Find the original April 2015 video by Woolworths here: www.youtube.com/watch?v=AQiejtmXOeY